CLUB VISION | Kununurra Race Club

Building the Future of Kimberley Country Racing

VISION

To be Australia’s most iconic country race club, celebrating the spirit of the Kimberley through unforgettable racing, community connection, and a venue that generations will be proud to call home.

MISSION

The Kununurra Race Club exists to bring our community together through country racing, hospitality, and Kimberley traditions.

We are committed to preserving the relaxed, welcoming atmosphere that makes our race meetings so special while continually improving our facilities, growing our membership, attracting visitors, and creating memorable experiences for locals and tourists alike.

Together with our volunteers, sponsors, members and supporters, we are building a sustainable future for racing in the East Kimberley.

WHY WE'RE GROWING WITH MEMBERSHIP

The Kununurra Race Club is embracing a new approach by bringing our membership and sponsorship programs together under a shared vision.

Rather than seeing sponsorship and membership as separate, we believe every individual, family and business that supports our club should become part of the Kununurra Race Club community through Membership.

A strong membership base is far more than simply selling memberships—it demonstrates to government agencies, Racing WA, funding bodies and potential partners that our club has genuine community support.

The more members we have, the stronger our voice becomes.

A larger membership provides evidence that our community values the Race Club and wants to see it continue to grow. This strengthens our ability to secure grants, attract corporate partnerships, increase business partnership opportunities and advocate for greater investment in our facilities and future development.

Let’s not forget — without the horses, trainers, owners, and jockeys, the Kununurra Races

Every membership represents another person standing behind the future of country racing in the East Kimberley.

Together, thousands of small contributions become something truly powerful.

As our membership grows, so does our ability to invest in our racecourse, improve our infrastructure, support our volunteers, and pursue exciting long-term projects such as extending our racing calendar and developing an iconic pavilion overlooking the Ord River.

Growing our membership helps us:

Demonstrate strong community support to Racing WA.

Strengthen applications for State and Local Government grants.

Attract new business partnerships.

Increase volunteer involvement.

Build financial sustainability.

Improve our facilities and visitor experience.

Grow tourism and regional events.

Deliver bigger and better race meetings year after year.

OUR SHORT-TERM GOALS

1-3 YEARS

Our immediate focus is simple — make every season better than the last.

Grow our two iconic race days
Attract more visitors, members, sponsors and volunteers
Invest in better facilities, entertainment, food and beverage
Create family-friendly activities and membership hospitality
Support our volunteers
Position the Kununurra Race Club as a signature Kimberley event

OUR LONG-TERM VISION

5-15 YEARS

To create a race club that remains proudly country while becoming one of Australia's most recognised regional racing destinations.

Develop an iconic pavilion overlooking the Ord River and racecourse
Improve spectator areas, amenities and horse facilities
Enhance hospitality spaces, children's areas and landscaped grounds
Grow our racing calendar and regional events
Build a modern precinct while keeping our country character

Our goal is simple:

The more people who join us, the more we can achieve together.

Why Membership Matters

The Kununurra Race Club is a volunteer-driven, not-for-profit organisation. Every membership purchased directly supports the future of racing in the Kimberley.

Membership helps us maintain facilities, deliver safe, family-friendly race days, support racing participants, invest back into community events and preserve one of the Kimberley’s most loved traditions.

Every member becomes part of the Race Club family and helps shape the club's future.

Our Commitment

No matter how much we grow, we will never lose what makes us special.

The Kununurra Race Club will always remain a true country race club — friendly, welcoming, volunteer-driven and proudly Kimberley.

Our ambition is not to become a city racecourse. It is to become Australia’s leading country race club: honouring our heritage, embracing our community, growing together and delivering unforgettable racing experiences in one of the nation’s most spectacular locations.